The House
Brief:
ISTD
Branding / Print / Typography / Motion
Responding to ‘The Body Politic’, a brief designed to get younger and first time voters to exercise their democratic rights, The House takes the form of a reality TV series presenting the House of Commons as place cut off from the outside world with the candidates competing to become Prime Minister.
There were two main deliverables I created, the first being a title sequence, which uses paper cutouts of the main political party leaders going about business within a real house setting with morphing text accompanying each scene and action, and the second being a booklet subtly referencing a polling card which contains information on each candidate including their policies should they be voted in for the top job.
