Callum J Toyne

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	<title>Callum J Toyne</title>
	<link>https://callumjtoyne.co.uk</link>
	<description>Callum J Toyne</description>
	<pubDate>Wed, 23 Aug 2023 20:19:27 +0000</pubDate>
	<generator>https://callumjtoyne.co.uk</generator>
	<language>en</language>
	
		
	<item>
		<title>Home</title>
				
		<link>https://callumjtoyne.co.uk/Home</link>

		<pubDate>Sat, 08 Jul 2023 17:42:02 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Home</guid>

		<description>
	Hi!I’m Callum
A Graphic Design graduate of the University of Lincoln, I love to work with animation and motion design to bring a product to life, I also like those projects that involve creating or updating a brand, especially if they end up with a physical product you can hold and admire.

Please see below for the portfolio of my work. You can also switch between projects by clicking my logo in the top left, which also leads you to some of my personal projects. You can also click here to see my PDF porfolio.
	
    
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		<title>The House</title>
				
		<link>https://callumjtoyne.co.uk/The-House</link>

		<pubDate>Wed, 05 Jul 2023 13:45:59 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/The-House</guid>

		<description>
	The HouseBrief:
ISTD
Branding&#38;nbsp; /&#38;nbsp; Print&#38;nbsp; /&#38;nbsp; Typography&#38;nbsp; /&#38;nbsp; Motion

Responding to ‘The Body Politic’, a brief designed to get younger and first time voters to exercise their democratic rights, The House takes the form of a reality TV series presenting the House of Commons as place cut off from the outside world with the candidates competing to become Prime Minister.


There were two main deliverables I created, the first being a title sequence, which uses paper cutouts of the main political party leaders going about business within a real house setting with morphing text accompanying each scene and action, and the second being a booklet subtly referencing a polling card which contains information on each candidate including their policies should they be voted in for the top job.
	

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		<title>Hold</title>
				
		<link>https://callumjtoyne.co.uk/Hold</link>

		<pubDate>Sat, 08 Jul 2023 17:29:45 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Hold</guid>

		<description>
	HoldBrief:
Born Ugly
Branding&#38;nbsp; /&#38;nbsp; App Design &#38;nbsp;/ &#38;nbsp;Motion

Tasked with solving an ugly truth about the world that may get worse over time, Hold expands on an existing brand to create a daily use app to help with mental healtha nd phone addiction.

The app focuses on five area where users can earn points based on the duration of tasks and engagement with (and without) the app throughout the day.
	

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		<title>Two Valleys</title>
				
		<link>https://callumjtoyne.co.uk/Two-Valleys</link>

		<pubDate>Wed, 05 Jul 2023 13:46:00 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Two-Valleys</guid>

		<description>
	Two ValleysBrief:
Brand Opus Hatch
Branding&#38;nbsp; /&#38;nbsp; Packaging&#38;nbsp; /&#38;nbsp; 3D Modelling


Brand Opus’ Hatch competition set the brief of creating a spirit brand rooted in the location in which the drink was made.


Two Valleys is a Scotch Whisky deriving its name from the Hebridean Isle of Mull, with brand imagery and colour palettes taking inspiration from the town of Tobermory.
	
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	<item>
		<title>Together Games</title>
				
		<link>https://callumjtoyne.co.uk/Together-Games</link>

		<pubDate>Wed, 05 Jul 2023 13:46:00 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Together-Games</guid>

		<description>
	Together Games
Brief:
Creative Conscience
Branding&#38;nbsp; /&#38;nbsp; Iconography&#38;nbsp; /&#38;nbsp; Motion&#38;nbsp; /&#38;nbsp; Advertising

Exploring the brief of Social Issues, the Together Games is a multi-sport event similar to the Olympics and the Commonwealth Games that celebrates the things that unite us rather than divide.


The games involve twelve sports played across varying levels of ability and skill rather than strength and physicality, leveling the playing field and removing gender categories and perceived advantages towards people who were assigned male at birth.
	

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	<item>
		<title>Comedy Gold</title>
				
		<link>https://callumjtoyne.co.uk/Comedy-Gold-1</link>

		<pubDate>Sun, 09 Jul 2023 11:04:46 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Comedy-Gold-1</guid>

		<description>
	Comedy GoldBrief:
Comedy Gold
Typography &#38;nbsp;/ &#38;nbsp;Motion

Given an audible selection of comedy clips, we had to choose five to bring to life using typography and animation, making sure to place emphasis on the key words.
	

</description>
		
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		<title>Flying the Flag: The (Not So) Brief History of Eurovision</title>
				
		<link>https://callumjtoyne.co.uk/Flying-the-Flag-The-Not-So-Brief-History-of-Eurovision</link>

		<pubDate>Wed, 05 Jul 2023 13:46:02 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Flying-the-Flag-The-Not-So-Brief-History-of-Eurovision</guid>

		<description>
	Flying the Flag: The (Not So) Brief History of EurovisionBrief:
Roulette
Typography &#38;nbsp;/ &#38;nbsp;Motion

 ︎ Shortlisted&#38;nbsp;︎
Eurovision. Recently our perception of the contest has changed thanks to a second place finish by Sam Ryder, but the last few decades have seen some rather negative viewpoints when talking about the UK's participation and how other countries view us.
 
This short film uses the big hits and fan favourites from throughout the years to show why Europe loves the contest and how our viewpoint may have started to change in recent times.–
Roulette was a brief where we spun a wheel to select a starting phrase, mine was Command Z, and as long as the project could be connected back to this phrase, then it could be anything I wanted it to be. 
The brief was set up by my 3rd Year tutor, Rhona Breeze-Lawlor, with the support of SODA Studio and The Cameron Day Charitable Trust, which was set up to celebrate design following the death of Cameron, a former student of the University of Lincoln.
To learn more about the trust please visit&#38;nbsp;cdct.org.uk
	
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	<item>
		<title>HelloFresh Ideas</title>
				
		<link>https://callumjtoyne.co.uk/HelloFresh-Ideas</link>

		<pubDate>Sun, 30 Jul 2023 11:43:43 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/HelloFresh-Ideas</guid>

		<description>
	HelloFresh IdeasBrief:Interbrand
Branding &#38;nbsp;/ &#38;nbsp;Motion &#38;nbsp;/ &#38;nbsp;App Design
Tasked to inject a pre-existing brand with an innovative ‘Iconic Move’, a new feature, service or product designed to elevate a company to a new level, my friend Ellie and I produced a new secondary tier for HelloFresh that targets the comfortable home cooks rather than the kitchen novices.

HelloFresh Ideas replaces the user selected precomposed recipes with a selection of cuisines and a mystery box of common ingredients mixed in with cuisine-specific building blocks, which allows the customer to do their own food experimentation while keeping the HelloFresh values against food waste.

Each cuisine is fronted by a different celebrity chef who curates the ingredients and provides helpful hint card, just in case a user is given an item they’re unsure how to cook. Users on the new tier also have access to an exclusive IdeaShare section that allows for social connection and recipe exchanges.

My half of project involved creating an advert for the product and designing and animating examples of a new app interface alongside recreating and expanding existing elements of the HelloFresh look, such as paint strokes, that we could use to keep brand consistency.
	
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	<item>
		<title>Brassic Break-In</title>
				
		<link>https://callumjtoyne.co.uk/Brassic-Break-In</link>

		<pubDate>Wed, 16 Aug 2023 14:25:38 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Brassic-Break-In</guid>

		<description>
	Brassic Break-InBrief:D&#38;amp;AD
3D Design&#38;nbsp;
As part of the D&#38;amp;AD New Blood Awards, I had a go at the Sky brief which sought out a new immersive experience using the latest technology to promote Sky’s services.

Rather than looking inwards at what Sky has to offer and creating something to use within the home, I took an outwards view to unleash Sky programmes into the real world with Sky Experiences, a series of real life events and activities available around the country to Sky VIP customers and based on the original and exclusive programmes viewers have access to at home. 

The first of these is based on the Sky Max original series ‘Brassic’ which focuses on a group of so-called professional thieves, despite their plans often going wrong somewhere down the line. Playing on the popular escape room genre, the Brassic Break-In sees players attempting to rob an art gallery based in Hawley, the setting of the series, solving puzzles to enter the laser room before blowing open the office safe. Technology becomes a hidden feature of the experience by advancing the game when physical triggers are activated, automating the behind the scenes work.


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6cf9b0c6907956d3d8127300578e39f082a1563dfbb66d0c6083ee02ef6d53cf/Break-In-Room-2-Gallery-A.png" data-mid="188095417" border="0"  src="https://freight.cargo.site/w/1000/i/6cf9b0c6907956d3d8127300578e39f082a1563dfbb66d0c6083ee02ef6d53cf/Break-In-Room-2-Gallery-A.png" /&#62;
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	<item>
		<title>Ultraviolence</title>
				
		<link>https://callumjtoyne.co.uk/Ultraviolence</link>

		<pubDate>Wed, 23 Aug 2023 20:19:27 +0000</pubDate>

		<dc:creator>Callum J Toyne</dc:creator>

		<guid isPermaLink="true">https://callumjtoyne.co.uk/Ultraviolence</guid>

		<description>
	UltraviolenceBrief:Rock Star
Branding &#38;nbsp;/ &#38;nbsp;Photography
Given a list of rock, alternative and indie artists spanning the last 40 years, we had to select one and create a brand new band using the same musical style for the visual influence and imagery.I chose Sonic Youth's 'Kool Thing' as the building blocks for the new group Ultraviolence, along with the promotion of their album Lightning Chain and the associated bolt appear across album art, posters and merchandise. 

	
&#60;img width="4400" height="2475" width_o="4400" height_o="2475" data-src="https://freight.cargo.site/t/original/i/aaa3a976b80b23d9a55fe6866a07b2ecbcd9aaf1b7b8ae97e75d09b84dfb3be0/Main-Image-2.png" data-mid="188879243" border="0"  src="https://freight.cargo.site/w/1000/i/aaa3a976b80b23d9a55fe6866a07b2ecbcd9aaf1b7b8ae97e75d09b84dfb3be0/Main-Image-2.png" /&#62;
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&#60;img width="3150" height="1774" width_o="3150" height_o="1774" data-src="https://freight.cargo.site/t/original/i/3b8e1810e443ba86d30fa450819f4d2c98349318fee9bc261b6d763c37e8cce4/Poster-1.png" data-mid="188879561" border="0"  src="https://freight.cargo.site/w/1000/i/3b8e1810e443ba86d30fa450819f4d2c98349318fee9bc261b6d763c37e8cce4/Poster-1.png" /&#62;
&#60;img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/eb880e92dc9bcd7acc7a149d345dfb46893c2289b3ebd94d8df14ddf55cd3d42/Poster-2.png" data-mid="188879578" border="0"  src="https://freight.cargo.site/w/960/i/eb880e92dc9bcd7acc7a149d345dfb46893c2289b3ebd94d8df14ddf55cd3d42/Poster-2.png" /&#62;

	&#60;img width="1741" height="1737" width_o="1741" height_o="1737" data-src="https://freight.cargo.site/t/original/i/33f8cfa26fb4a5f371fc5dfd77d3251b3390bdd5076be2bbc9feaeb4368dc4bf/ToteBag.png" data-mid="188879754" border="0"  src="https://freight.cargo.site/w/1000/i/33f8cfa26fb4a5f371fc5dfd77d3251b3390bdd5076be2bbc9feaeb4368dc4bf/ToteBag.png" /&#62;
	&#60;img width="1758" height="1754" width_o="1758" height_o="1754" data-src="https://freight.cargo.site/t/original/i/fd0f7ba779cc168431372a2955a117ff1c60a5b616e4786651d86119d53a0118/Badges.png" data-mid="188879990" border="0"  src="https://freight.cargo.site/w/1000/i/fd0f7ba779cc168431372a2955a117ff1c60a5b616e4786651d86119d53a0118/Badges.png" /&#62;
	
&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/8fa7155957172b03b2d821794992d14b9b1ff28ce8a992441cbe8e18c7045f19/TShirtWhite.png" data-mid="188879753" border="0"  src="https://freight.cargo.site/w/540/i/8fa7155957172b03b2d821794992d14b9b1ff28ce8a992441cbe8e18c7045f19/TShirtWhite.png" /&#62;
&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/010356588c2ff71d4df799daf1250f2464543fbaff7a02081584c0c25226a150/TShirtBlack.png" data-mid="188879751" border="0"  src="https://freight.cargo.site/w/540/i/010356588c2ff71d4df799daf1250f2464543fbaff7a02081584c0c25226a150/TShirtBlack.png" /&#62;
&#60;img width="540" height="540" width_o="540" height_o="540" data-src="https://freight.cargo.site/t/original/i/2a875a8cff5f410cc6965390364806935ac8d651203567e5fd4695a4cb753826/TShirtBlue.png" data-mid="188879752" border="0"  src="https://freight.cargo.site/w/540/i/2a875a8cff5f410cc6965390364806935ac8d651203567e5fd4695a4cb753826/TShirtBlue.png" /&#62;


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